Are you looking for a Handyman or a Tradie in your area?
Search and book local handymen, trusted building and construction industry experts & skilled Kiwi Tradies with a ‘Can-Do Attitude’.
Experts who can provide their skill sets to people needing help with home renovation & repairs, property & section maintenance jobs, and smaller to larger building projects across New Zealand.
Are you a Handyman or a Kiwi Tradie?
With every business directory listing, we include SEO to give you maximum online exposure and more customer enquiries.
Want to know how we do this and what’s the magic?
Read on!
Are you losing potential clients to your rivals when they use these common handyman search terms in their Kiwi business directory listing concerning SEO for handymen?
- “handyman services near me”
- “local handyman services”
- “handyman repair services”
- “affordable handyman services”
- “handyman services for home repair”
- “residential handyman services”
- “handyman services for rental properties”
- “handyman services for commercial buildings”
- “emergency handyman services”
- “expert handyman services”
Potential clients are searching for the handyman services you offer thousands of times per day using these SEO terms.
Because of this, the handymen are the most searched tradespeople.
A wonderful moment to be a handyman!
We spoke with a few of our most prosperous handymen about the impact, SEO had on their business.
The comments were simply incredible. Nearly all handymen linked their faster growth to their business directory listing and improved search engine rankings.
Consider this: Prospective clients are physically searching Google in real time for handyman services for home repair, residential handyman services, handyman [your city], or other handyman services that you offer. If your website does not appear on the first page of the search results, you lose clients to your rivals twenty-four hours a day, seven days a week.
However, you are ready to take over if you rank highly when prospective clients look for those handyman keywords.
The good news is that Skilled Trades New Zealand® – A KIWI BUSINESS DIRECTORY ensures your handyman or tradespeople business is showing up in online search results. We’ll automatically put you on the proper path with tailored business listings and integrated SEO for handymen so that clients begin to locate your services rather than those of your rivals. We’ll go over the main tactics in this post that you may use immediately to start your handyman listing properly.
Handyman SEO for your business directory listing: What is it?
One marketing tactic to increase your handyman business’s visibility on search engines and aid in online discovery is search engine optimization or SEO.
Being at the top of the search results page on Google or any other major search engine helps you connect with more people and get more customer enquiries resulting in more profit for your business.
Because people are actively seeking handyman services and other tradespeople online, Handyman SEO is a very successful marketing technique we use for your business directory listing, which you can also apply to your business description in your listing.
Four SEO Types for Handyman Businesses
For a handyman business, SEO comes in four varieties. Each section of this article will be highlighted according to its kind.
• Local SEO: Improving your internet visibility to appear higher in local search results is known as local SEO for handyman businesses. Given that your clients are probably local, they include their geographic location in their search term and, this is particularly crucial for handyman contractor’s business directory listings. So we suggest including the name of the local area you serve in your title, and your description when you start your business directory listing with us.
• Technical SEO: Technical handyman SEO refers to improving the backend. This can involve making sure your website is mobile-friendly, optimizing the coding for your listing, and increasing the speed at which your website loads. Luck for you, you don’t need to worry about any of that as we take care of that.
• On-Page SEO: On-page SEO refers to optimizing each of your listing’s sections to rank better and attract more relevant visitors. Handymen and tradespeople listing their business or service with Skilled Trades New Zealand® – A KIWI BUSINESS DIRECTORY, should take into account several crucial on-page SEO elements, such as the usage of text to describe images, the incorporation of keywords (search terms that people use when searching online for a service) in headings and page titles.
• Off-Page SEO: The most challenging kind of SEO service for handymen, off-page SEO involves establishing backlinks and authority for your business directory listing to increase its exposure in search engine results. You might want to include a clickable text or image in your existing website to link to your business listing at Skilled Trades New Zealand® – A KIWI BUSINESS DIRECTORY. This is most effective and Google search crawlers will love you for that, since deciding where handyman websites should rank in their search engine, Google considers the authority of your website, which is increased by building high-quality inbound connections.
Now that everyone agrees, grab a pen and paper and discuss the most important SEO tactics for the Handyman or Tradie business.
Pro Tip:
Are you just starting as a handyman?
Read how to launch a handyman business website.
Improve the User Experience on Your Handyman Website (Technical and On-Page SEO).
We start with user experience (UX) optimization when it comes to SEO for handyman contractors because your website must offer your handyman clients a positive user experience.
Even the greatest handyman SEO in the world won’t help if your website doesn’t offer a positive user experience. Attempting to raise your website’s search engine ranks would be similar to adding weights.
Why? To put it simply, this is one direct measure that Google has visibility into when it comes to search engine optimization for a handyman company website. Google begins monitoring your website’s user experience (UX) as soon as it is displayed on their search engine.
For example, a user may begin by entering a search query on Google’s servers, such as expert handyman services in New Zealand, NZ handyman services for rental properties, or another handyman service that you offer. The user then selects a search engine results page SERP by clicking on it. The better you stand out, the more likely the user clicks on your SERP than your competitors. So use compelling headlines and text to grab the user’s attention and curiosity. This is a critical step Google watches to see what the user will do next.
The Google user searching for “handyman services for commercial buildings” finds your business, clicks to visit your website, and never comes back to Google’s servers.
This is an excellent user experience. Cheers!
Google is pleased since they found what they were seeking and enjoyed it!
- Your website stays the same
- or moves up the rankings with excellent handyman SEO.
The same applies to your business directory listing at Skilled Trades New Zealand® – A KIWI BUSINESS DIRECTORY.
• Good user experience: After searching for “handyman repair services New Zealand” on Google, a user discovers your website, clicks to visit, and then, after a few minutes or longer, returns to Google’s servers. That’s good, all right.
Although they clearly like your site, Google is still satisfied and may need to check more closely. If you use good SEO for your New Zealand handyman services or Kiwi Tradies business your website either stays the same or rises in the search results.
• The “OK” user experience occurs when a Google user searches for “local handyman services,” finds your website, clicks to view it, and returns to Google’s servers after a 30- to 1-minute wait. Oh, all right. They lingered for a short while without sending out a clear signal. UX indicates to Google that it stays the same or moves up or down relative to other sites.
• Poor user experience: A user searches for “New Zealand handymen” on Google, locates your handyman business, clicks to visit your website, and then, after a few minutes, returns to Google’s servers.
Nearly all of them are searching for another result right away since they didn’t like what they found. Not good, and regardless of how well the handymen SEO performs, this site will probably fall in the rankings.
Google has been considering UX signals more and more to decide which handyman businesses are worthy of being at the top of the search results page when it comes to SEO for handymen. You still need to get there, though, since if you’re not on the first page, people won’t find you, and Google won’t be aware of your site’s user experience.
Skilled Trades New Zealand® – A KIWI BUSINESS DIRECTORY will create a unique business listing for you using laser-focused handyman SEO.
Take action: Make your website and your business directory listing better.
The following will help you begin the proper UX optimization process:
Researching Keywords for Laser-Fixed Pertinence.
- Effective keyword research is essential for handyman contractor SEO and ensuring that your website and business directory listings are relevant to your potential customer’s search term.
- It is important to concentrate on keywords that customers are searching for rather than what you believe they are searching for when you determine the most effective search phrases for the handyman sector in New Zealand.
We want to get right to the facts and do away with “assuming” when it comes to handyman SEO keyword research.
- After conducting keyword research using a reliable tool, you’ll frequently discover, that things you assumed people were looking for aren’t searched for.
- Would you invest time and money in targeting keywords nobody uses? Yes, you may reach number one, but you’ll be confused why your phone isn’t ringing.
For this reason, it’s best practice to list your service with a reputable business directory site that makes the most of SEO for handyman services and tradespeople’s businesses in New Zealand.
After you’ve decided which keywords or search terms are most relevant to your Kiwi handyman service, you should create a web page or listing description specifically for each of them.
For instance: You should have a web page or description in your listing devoted only to “handyman services” if your keyword analysis indicates that people are looking for “handyman services for home repair NZ.”
Site Speed for the Best SEO for Handymen and Tradespeople in New Zealand
At Skilled Trades New Zealand® – A KIWI BUSINESS DIRECTORY, we ensure your business listing loads quickly. Then speed it up. We don’t leave anything for you to worry about, we do the lot.
Mobile-Friendly
Approximately 60 to 70% of consumers use a mobile device to look for handyman services online. Handyman services and Kiwi Tradies are in high demand in Aotearoa and search engine optimization for Handymen & Tradespeople of New Zealand largely depends on mobile optimization.
An Appeal for Action
Ensure your content includes a compelling phrase, accessible without requiring a scroll.
According to our handyman businesses, using a catchy headline with a “Quick Quote” or “Free Estimate” button has improved their lead generation.
Example > Headline: [Your Location] Handyman Experts
Click here to receive a free handyman estimate, test, and analysis.
A lot of testing and analysis will be required for handyman SEO to be successful. We ensure that all listing and website buttons and links are functioning properly by testing them.
When a handyman launched a website without functional links, he had to learn the hard way.
At Skilled Trades New Zealand® – A KIWI BUSINESS DIRECTORY, we examine statistics and heat maps to understand your visitors’ actions.
And just altering a button’s colour helped one handyman generate more leads for their handyman business.
Follow these UX optimization guidelines, you’ll have a solid SEO foundation for your handyman business.
Local Handyman Search Engine Optimization
SEO for local Kiwi handymen and Tradies in New Zealand is essential for those who cater to a local clientele. You most likely want to attract mum and dad homeowners, Real Estate property managers and property investors, looking for Kiwi Tradies services just like yours who offer home repairs and property & section maintenance jobs and are readily available to get a job done. It is a kind of SEO that focuses on local search and can help a business stand out naturally for searches in a particular area.
Although local SEO for handyman contractors comprises a lot of factors, we’ll concentrate on the most important ones that your business must properly address:
• Your handyman company’s name, business card, logo, address, and phone number make up information, which is a crucial ranking feature. Every listing and citation you appear on for your handyman business must have the same information consistently. Google will be perplexed if they see discrepancies in your information, and Google dislikes confusion.
• Listings and Citations for Local Handyman Businesses: Get citations by listing your company on local business directory websites. Usually, this entails including a link back to your website and adding the matching info to the websites. Remember that your business information must be consistent across all of your online profiles. YellowPages NZ, Foursquare, Hotfrog, CitySearch, Angie’s List, Yelp, CityVoter, and hundreds more are examples of websites that list businesses.
• Google My Business Listing: This is comparable to local business listings, and you should use it as a ‘must-have listing’ because it is owned by Google and is therefore far more significant. For local handymen and tradespeople across New Zealand, having a fully optimized Google business listing is essential. When it comes to local SEO, having an active business presence and good handyman reviews gives you a significant edge over your rivals.
• Good Handyman Company Evaluations: Your handyman SEO will suffer if you’re not receiving good evaluations. Get as many good reviews as you can on business listings. When a visitor searches for your “Company Name” + reviews, positive evaluations lend credibility to your organization and are crucial in turning them into customers.
Take action now and start your Kiwi business directory listing!
As you are in business for the long haul, we consider utilizing a business listing that gives you outstanding long-term results on online search engines.
We suggest you use our Premium 365-day Business Listing as it is a ready-set-and-forget listing option. But by saying that, you can always log in and change as much of your information as you like.
Location settings for Handymen and Tradespeople throughout New Zealand
A crucial first step in effective handyman SEO methods is building location/city pages for your website or business listing, particularly if you have many locations. We give you the option to include all locations you are servicing so you can be detected by visitors searching for a particular geographical area.
The structure of a handyman location information should resemble this:
- General handyman words and words that focus on a particular location or neighbourhood.
- Example of a home page or business listing title: The Best Handyman Company in [Your Area].
- In addition to entering your area of service in the sections provided for any city or location, your handyman or tradesperson home page or business directory page should discuss your general handyman or tradesperson services and the areas of service you cover. Pages will become more relevant as a result.
Handyman phrases that target a particular city or location are found on location pages (inner pages).
Example of an inner-city page: [Your City’s] Premier Handymen
In addition to providing information on that specific place, inner-city articles should discuss the handyman services. Add things like the jobs you have done in a particular area, features unique to the area, etc. The location info will become more relevant as a result.
“Win” Handyman’s Highlighted Excerpts
SEO (both on-page and off-page)
You may wonder what Handyman featured snippets are, how they connect to Handyman SEO, and how you ‘win’ them.
- Featured snippets for the handyman industry are the first items that appear at the top of search results and are frequently referred to as position zero.
- They typically appear when a person searches for a handyman-related query on Google. Google will display an answer box containing a sample of the excellent article that responds to the handyman query.
